James speaks from personal experience. Born in Lymington, a small town in England famous for yachting, the ocean is in his bloodline. His father was a naval architect, his mother worked for a ferry company and his grandfather was a shipwright. He started sailing as soon as he could walk, and learnt how to sail by himself at the age of five.
The 42-year-old once dabbled in competitive sailing himself, winning a few races, including the New York Yacht Trophy from the South Coast of England for laser sailing in the early 1990s. However, the marina director is not just a sailor; he is a true yachting insider.
While his peers were collecting pocket money from their parents, he had started his own yacht services company at the age of 15. After school each day, the enterprising teenager would go from marina to marina, maintaining, polishing, cleaning and moving 15 different boats. His business flourished to a point where he had no option but to employ local part-timers to help with the workload.
After he sold his service contracts, he sailed around Europe and North America as a crew member. Over the next two decades, he worked as a commissioning engineer, sail-maker and charter captain until 2008. He then relocated to the Middle East to work as a marina manager in Saudi Arabia, Bahrain, and the United Arab Emirates. The insights he gained from these diverse roles cannot simply be gleaned from the best marina management courses in the world.
“Boating is exciting because you never know what can happen,” he added. “You could encounter horrible weather or your engines could stop working. You can’t just say, “I give up. I’m going home for a cup of tea.”
There is no clocking off until you get to your marina destination. That is why a good marina triggers a ‘switch-off-mechanism’ in boaters. Once they park, they should have peace of mind. Our goal is to provide good service so that they can actually ‘switch off’.”